​​​​Hadas Levin

 

​PRS Mediterranean Ltd., Israel, U.K., Russia, Czech Rep., Spain, Portugal 

2007- 2015

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Vice President Business Development & Marketing, Executive Responsibility for Sales
Civil Engineering Infrastructure Markets

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Challenge: Formulate strategy and develop comprehensive plan for global expansion to increase revenues.

Actions: Analyzed market, industry and customer trends, architect strategy, plan global expansion and create strategic partnerships. Transition from wholly-owned subsidiary companies to global distribution network with sales partners.  Directed the global marketing budget, contracts, and sub-contractors. Initiated online presence and pioneered full scale digital marketing program. Drove sales growth by successfully championing and adoption of new sales management technologies such as Salesforce and MS Dynamics Customer Relationship Management (CRM) Systems to serve a global sales network on a company-wide platform. Initiated outbound marketing program including exhibitions, conferences, webinars, and industry media.  Initiated and forged academic research partnerships, production of white papers, compelling marketing collateral and a new design methodology.  Key man in relationship management with academic & governments for R&D partnerships. Initiated development of Total Cost of Ownership (TCO) Life Cycle Cost Analysis Software for market traction & industry adoption.

Results:

• Achieved 20% year over year growth in sales, and a sales pipeline of over $100 Million.

• Generated revenues exceeding the initial $70 Million sales commitment by identifying and realizing a new business opportunity in the Canadian Oil Sands.

• Earned UK's Ministry of Defence award for multi-year supply contract, commenting on excellence of PRS’ offering.

• Increased profitability resulting from formation of global distribution network and new verticals in North & South America, EMEA, and APAC.

• Achieved international, professional acknowledgement upon receiving coveted brand enhancing IFF innovation award.

• Produced a 900% ROI in newly implemented international, multilingual Search Engine Marketing (SEM) program: Search Engine Optimization (SEO), Social Media Marketing (SMM), Pay Per Click advertising (PPC).

       Steered and directed execution of company’s growth strategies and performance management resulting in             consistent 20% growth year over year in sales, and a sales pipeline of over $100 Million. Identified industry
       and  customer trends, architect strategy and develop a business plan for global expansion. Managed growth

       process resulting in increased revenues through multi-million dollar strategic partnerships, relationship                   building and new distribution networks in North & South America, EMEA, APAC and military/HLS markets. 

• Matrixed with other departments to develop and introduce new products. Led company to international, professional acknowledgment and brand recognition.

• Identified key business opportunity and implemented company’s technology in Canadian Oil Sands with initial sales commitment of $70 Million.

• Initiated and managed high-quality lead generation utilizing advanced technological approach achieving 1,250% growth in targeted markets and a compelling 900% ROI for an industrial product. 

• Attained the coveted U.K. Ministry of Defense Award through superior supervision and orchestration of bid preparation process, securing international tender for multi-year exclusive supply contract: “PRS submitted a bid that was technically superior allied to a matchless price” - U.K. Ministry of Defense.

• Orchestrated creative global branding campaign to capture acclaimed “Industrial Fabrics Foundation Innovation Award”, with industry-wide recognition for company’s products & innovation. 

• Defined and led the flawless implementation of Salesforce & Dynamics customer relationship management (CRM) systems serving a global sales team, automating international sales opportunity management.

• Conceptualized and initiated development of key product application and selling tool (Structural Pavement Design Method) based on industry-accepted standards, TCO (total cost of ownership), and Life Cycle Cost Analysis Software.

 

Electronics Line 3000 Ltd., Publicly Traded Company, Frankfurt Exchange U.K.

2005-2007
Senior Sales and Business Development Director - Indian Subcontinent, Asia, Oceania

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Initiate sales partnerships in Thailand, India, and Singapore, report to the CEO and BOD. MOU with China Mobile for strategic partnership; marketing to China telecommunications sector, product localization/customization and manufacturing in China.

• Rose above sales targets, built a highly effective sales and marketing infrastructure to provide for 100% YOY growth in 2006, 2007 China market revenues.

• Improved methods to analyze, architect and implement marketing strategy for security and home automation technologies and products with remote communication, monitoring and control capabilities. (GSM, TCP/IP, GPRS).

• Directly responsible for sales, distributor management, and business development activities including flawless initiation and implementation of strategic sales partnerships and joint ventures.

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DryKor Holdings Inc., U.S.A.

General Manager: DryKor Inc., Atlanta, GA, USA

Vice President of Global Sales & Marketing: DryKor Ltd., Israel

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Managed profit and loss responsibility.  Handled Team building and the creation of motivated workplace, as well as marketing, pre-sales & application engineering, sales, after-sales service, supply chain, and finance.

• Promoted to General Manager of U.S. company, established positioning, pricing, strategic partnerships and distribution network which led to a multi-million dollar investment by Rockport Capital Partners and subsequent acquisition by U.S. Company.

• Orchestrated and executed a heavily-researched global penetration and business development strategy for innovative HVAC process technology and products. 

• Achieved initial $4.5 Million in annual revenues in less than 2.5 years from start-up, greatly exceeding expectations.

• Recruited, mentored and managed a multi-regional, high-performance staff of 20 sales managers/engineers/ application engineers/administration assistants, MARCOM specialists, and customer service personnel.

• Streamlined efforts to manage sales, online and offline marketing program, develop relationships with strategic partners, distributors, and investors, commercial negotiations, project implementation, and technical support in the United States, Europe, Asia, India, the Middle East, the Pacific Rim, and Oceania.
   

Eitanit Building Products Inc. | Pipeplast Company, Israel 

Vice President, Sales & Marketing

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• Developed and implemented plastic pipe division market strategy, reposition market development.

• Achieved a record 200% increase in revenues, forged marketing alliances with multiple entities in the Middle East catapulting company from 7th to 3rd largest supplier in market within 12 months. 

• Established key relationship with WAVIN (Netherlands) and increased pipeline/revenues through expansion to new adjacent foreign and Middle East markets.

• Led reorganization of sales & technical-field service department, re-established corporate image, and created innovative marketing collateral, website, product pricing strategy, inventory control program, credit lines and collection policies.
   

Wastewater Purification for Israel Ltd.   

Managing Director

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• Initiate and organize a consortium that captured a $38.8M BOT contract with the Hadera Waste Water Treatment Plant.  Managed complex EPC projects.  Captured capital equipment supply contracts for nearly
  all wastewater treatment plants built in Israel.

• Employed extensive expertise for market penetration of state-of-the-art wastewater treatment technology and process-dedicated equipment.

• Closed exclusive sales agency agreements with leading US and European technology and equipment suppliers.

• Coordinated and managed integral relationships with joint venture partners, agricultural cooperatives, water supply companies, water utilities and suppliers including civil and electromechanical contractors and equipment manufacturers.

Intermark, Israel

Consultant

International Marketing, Sales & Business Development Consultant

• Strategic planning, business development, marketing & sales strategies and implementation for industries' expansion into global markets.

 

Yitzur U'Pituach (Jewish Agency/Takam Partnership), Israel

Project Manager and Investment Analyst

• Manage and conduct feasibility studies, business and marketing plans for industrialization of rural settlements.

 

Kibbutz Yahel, Israel

CEO

• Managed and expanded agricultural operations in field crops, fodders, orchards, dairy farm, water supply  and quality, computerized irrigation/fertigation systems, and a Tourism company.  Performed due diligence on new agricultural activities and managed investment in new opportunities.